I just added a few more big cities, especially ones with high concentrations of tech entrepreneurs, like San Francisco, New York and Austin. Otherwise, Facebook will happily show your ad to as many people in your audience as possible, instead of trying to get them to actually click by maybe showing them the same ad more than once. This should also be in the range that Facebook suggests, but on the lower end.
You could change this by setting it to ongoing and then just turning the ads off manually at the end date.
That way your ads will be shown evenly, and you have enough time to make adjustments along the way. The images will slide through the ad, giving you more space to advertise. You can also use video in your ads. Videos, carousels, and all of these other ad types have their place. You can then choose to upload your own picture or browse free stock images.
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- Before you start.
Always use your own pictures. But, take a look at the right sidebar. So you may not get automatically disapproved like before. But you should still abide by that rule. Generally speaking, the less text, the better on Facebook ads.
Or ones that convey some emotion that you want people to have for example, scared, triumphant, etc. Play around until it fits. Or, if you want to skip the hassle of this altogether, just go with a nice head shot of yourself. Now you need to write the copy for your ad and choose your CTA button. Your Facebook fan page will be automatically connected unless you have multiple ones. Headline: This is easy. Physically, emotionally, and literally.
The ones that get people to sit up and take notice. For example, finding good backlinks for SEO is tough.
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The worst part is how time-consuming it can be. What if I said you could get 50 backlinks in only 20 minutes? Now, how about blog posts. Especially when some marketers spend anywhere from hours creating a single post. Not only could you speed up the time it takes to create a blog post, but it would be an awesome one. A Blockbuster. For example, wasting money is bad , right?
Most of the time, yes. This example is perfect because it starts off by being negative. This is a pattern interruption. After the headline is the ad text: And fortunately, this part is fairly easy too. Try to get 2 things into this. A call-to-action and some social proof. Claire Pells has some awesome advice on what makes great ad copy. For example, Download vs. Book Now. Study done by Adroll. And when it doubt? Give your prospects something for free. News Feed Link Description : Get the inside scoop on how I run the show, so you can take your business to the next level fast.
A tab will slide in from the right side, which, as a side note, shows you how many people your campaign will likely reach each day. This section determines your ad placements. For example, there are a handful of places your Facebook ad can show up in addition to Instagram or their Audience Network.
And driving conversions. Once you start having some success, you can experiment with different campaigns on each placement. For example, sometimes you can get better costs read: cheaper views on mobile devices. Nobody does! Which means the only way to still create a profitable ad campaign is to test a few different options and see which one works. You can get a split test up-and-running within minutes after reading this next part. Imagine that you change both the copy and the image for the second ad.
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Then, you change these two things again and create a third ad. The only way to get absolute certainty of where your results come from is by changing one thing at a time. They are also generally the biggest success factor for your ad. Always focus on the big wins first. According to Facebook image best practices, happy people have a good click-through rate. Three is a good number to start testing with. They even have templates for Facebook ads, ready to use. That means the performance of your ad will start to decline after a few days or weeks. Constantly split testing ads like this, though, will help you avoid that fate.
Just little tweaks here and there. So you might be able to take the same exact ad, but simply change the background color. Or flip the layout. Test a new headline. Finding a successful ad is tough. After the new ads pass the review, turn on your ad set and let it run for a day to get some results. So that means your performance can actually start to improve after a few days.
Not bad! Just by picking a better campaign objective and allowing it to do its thing, they generated five times as many leads. So give it a little time to run. Then come back in about a day or so to decide which one is outperforming the others.
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Once you have some data on which ad works the best, turn off the other two. Run with the best performing ad until it stops working. Admittedly, these are kind of advanced. For example, if your costs are low and you can afford more in order to get more total customers , you can set up a rule that says to increase bids a little bit as a percentage automatically. You can also set-up another one of these to decrease bids if they get too high. No worries. Just create another one of these that says to decrease bid by a certain percentage when your CPC starts reaching those heights.
You can even pause campaigns entirely, too, if things start to go awry. That way, you can go into manually check it out before deciding whether to keep going or pull back. These little tricks might take a few minutes to set up. Custom and lookalike audiences are a great way to increase the detail of your ad targeting custom audience and expand your target audience reach lookalike audience to maximize your ad campaign results.
This is a measurement they use to determine how well your ad is going to fit those people.
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The higher the Relevance Score, the better click-through rates you can expect, and the lower cost per clicks , too. AdEspresso found this out first-hand. They ran the same exact campaign and ad to two different audiences. You plug in a few brand names or big blogs and it will target everyone else who follows those, too. But once you start getting decent website traffic or Facebook engagement, you can switch over to fire up a new custom audience, instead.
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